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Emily Thompson

Head of Content, CasinoRank

Emily Thompson

With LiveCasinoRank since March 2020

Emily Thompson leads content and analysis across every vertical of the CasinoRank network, LiveCasinoRank included. She has reviewed online casino platforms for more than ten years with a simple approach: look closely, understand how things work and explain them clearly.

She prefers careful evaluation to dramatic conclusions. Outside work she hikes, reads non-fiction, takes photographs and plays poker.

Editorial standardsIndustry analysisResearchPoker
Category pages
62

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent industry contributor (freelance)
    • iGaming Analyst and Platform Reviewer June 2017 – February 2020
  3. Digital media publishing agency (Sydney)
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

Emily's career in figures

10+ years in the industry
800+ casino platforms evaluated
500+ articles published
200+ research pieces published

Figures from the author's profile. They cover a whole career across sites and markets, not only LiveCasinoRank.

Featured in

Emily's analysis and CasinoRank research have been referenced or distributed by these industry outlets:

How Emily works

Why Emily sets the editorial standard

Emily's view of platforms comes from years in different industry roles: freelance reviewer, analyst and now head of content. Her journalism training sets the order of work: verify first, explain clearly, and take responsibility for what goes out.

She keeps research and opinion apart. A conclusion on a CasinoRank page has to follow from verified information, and a review has to explain terms, risks and limitations as well as the benefits.

When you are responsible for the standard of what gets published, you learn to value careful work above everything else. If readers are going to rely on our work, it has to deserve that trust.
Emily Thompson

What they check

  • Research and opinion kept apart
  • Every figure traceable to a source
  • Terms, risks and limitations stated next to the benefits
  • The same review method on every vertical

Published on LiveCasinoRank

Emily's work on LiveCasinoRank

The pages on livecasinorank.com where Emily Thompson is named as author, grouped by type.

Questions for Emily

How do you keep your analysis objective?

By separating research from opinion. I start with verified information and only then draw conclusions from what the data shows.

What quality do you value most in content?

Clarity. If something is clear, it has usually been thought through.

Do you play casino games yourself?

Yes, poker most of all. I like games where strategy and discipline matter more than pure chance.

What part of your work do people underestimate?

The time spent reading and checking before anything is written. Most of the work happens before the first sentence.

What makes a casino review reliable?

It informs rather than impresses. It explains terms, risks and limitations as well as the benefits, so the reader finishes it knowing the strengths and the trade-offs.

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