Relax Gaming, a leading supplier of iGaming content, has struck a partnership with Betsson. The deal will see the supplier's in-house and third-party content reach a more extensive selection of players on Betsson's online live casino sites in the country. The company secured a B2B license in Sweden just a few days ago.
Betsson has been trying to establish its presence in Greece for over 2 years, garnering a loyal fanbase due to the firm's vast range of stimulating casino games.
This agreement means Greek gamers can now access Relax Gaming's highly successful slots, including Temple Tumble Megaways, Money Train, and Iron Bank. Betsson customers will also access top-grossing games from the supplier's Silver Bullet and Powered By Relax partners.
At the beginning of 2023, Relax Gaming received an iGaming Supplier License from the Hellenic Gaming Commission to supply its content in Greece. In 2021, the regulator adopted a new online gambling licensing system.
Nadiya Attard, Chief Commercial Officer of Relax Gaming, remarked:
"We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe. Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market".
On their part, the Gaming Manager at Betsson Group, Anastasios Apostolou, expressed his excitement, stating:
“Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of Betsson.gr too. With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base”.