Relax Gaming Partners Imagine Live for Enhanced Live Casino Offering
Nathan Williams 
Key Takeaways:
- Relax Gaming collaborates with Imagine Live.
- Imagine Live joins Powered By Relax programme.
- Adds premium live dealer games to network.
- Expands distribution to 16 regulated markets.
- Integrates AI-driven solutions for live content.
Relax Gaming has announced a new partnership with next-generation live casino provider Imagine Live. Through this agreement, Imagine Live will join Relax Gaming’s Powered By Relax (P2P) programme, gaining access to Relax’s extensive distribution network of tier-one operators and regulated markets worldwide. This collaboration aims to elevate Relax Gaming’s live casino offering by integrating Imagine Live's content.
Partnership Details and Reach
Imagine Live provides premium live dealer games and immersive live game show experiences. The provider currently operates over 200 live tables, offering multi-language content tailored for and delivered to 16 regulated markets globally, including the UK, Malta, Sweden, Romania, Belgium, Greece, and Brazil. Imagine Live integrates AI-driven solutions for security, risk, and real-time dealer behaviour into its platform, aiming to provide additional assurance for operators alongside its high-performing live casino content.
Strategic Impact for Both Companies
By incorporating Imagine Live into its platform, Relax Gaming will present its operator partners with a new range of immersive products. This move also strengthens Relax Gaming’s position as a key distribution partner for forward-thinking live casino software providers. Jennifer Buttigieg, head of commercial & partnerships at Relax Gaming, stated, “Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.” Nadiya Attard, chief commercial officer at Imagine Live, commented, “This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market.” She added, “Joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.” Attard highlighted that joining the programme enhances Imagine Live's ability to scale internationally across key regulated markets and reach a wider global audience with its distinctive live casino experiences.
This expansion is a common trend seen across regulated live casino markets, reflecting growing demand for premium live dealer content.
