Pragmatic Play and William Hill Strengthen Their Partnership to Include Live Casino Vertical

Pragmatic Play, a leading provider of Live Casino vertical, has strengthened its long-standing relationship with William Hill, a tier-one operator that’s part of 888 Holdings. Under the expanded agreement, the operator will launch the developer’s engaging live dealer games in the United Kingdom.

The agreement will significantly boost Pragmatic Play’s live casino audience on William Hill. The partnership between the two iGaming giants dates back to 2017, when they signed a contract to integrate the developer’s award-winning online slots.

According to the software developer, customers of the regulated live casino will enjoy its entire portfolio of live dealer games. Players can expect classics like Roulette, Baccarat, and Blackjack, streamed from state-of-the-art studios and hosted by professional live dealers.

The agreement also includes the supplier’s live game shows, including top-performing titles such as:

• Sweet Bonanza CandyLand
• Mega Wheel
• Vegas Ball Bonanza

Vegas Ball Bonanza is the latest live game show to join the developer’s ever-expanding collection of live dealer games. Launched in July this year, the game is hosted in a dazzling live studio, delivering endless glamor and excitement.

Likewise, the agreement with William Hill is the latest for the developer in the United Kingdom. Recently, Pragmatic Play has been busy expanding its reach in several markets like Switzerland, the Netherlands, Sweden, and Germany.

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: 

“William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, added: 

“Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.”