On 21 March 2023, Playtech, a prominent game provider for regulated online live casinos, announced a brand-new collaboration with DAZN Bet, a fast-rising sports betting brand in the UK. The deal covers Playtech’s RNG casino games and live casino games.
Launched in 2022, DAZN Bet seeks to revolutionize the sports betting industry by collaborating with global media and sports platform DAZN. The idea is to offer punters in the United Kingdom a fun and interactive wagering experience for casual playing styles.
Following this unique multi-region agreement, Playtech would supply DAZN Bet customers with its multi-award-winning casino content. This includes a broad selection of RNG casino games and table games as well as the supplier’s top-grossing live casino variants, including Speed Roulette, Prestige Roulette Lite, VIP Baccarat, among others.
This casino deal is already active in the UK, with additional markets that will be part of the expansion to be added this year. The agreement will expand to Spain, Italy, Germany, and other countries worldwide.
Shimon Akad, COO of Playtech, said the company is proud of the long-term relationships with its partners in the iGaming industry and forging new ties and introducing exciting, innovative brands. Akad remarked that Playtech is thrilled to collaborate with DAZN Bet, a game-changer in the market, and the supplier looks forward to progressing further with them.
On their part, Mark Kemp, the Chief Executive Officer of DAZN Bet, expressed his joy at collaborating with the Playtech team. He said this partnership would add an array of top-notch casino games and live casino products to the DAZN Bet brand, furthering their goal of providing a fun sports betting experience.
In the future, Playtech and DAZN Bet plan to enter into additional markets and deliver their pioneering casino and live casino offerings to a more varied set of customers.