Avanti Studios Partners with Light & Wonder for Live Casino Expansion
Recommended casinos
Key Takeaways:
- Avanti Studios, known for motion capture and cloud-based streaming tech, secures multi-market deal with aggregator Light & Wonder.
- Initial rollout targets Spain and Brazil, extending next-gen live casino to operators in EMEA and Canada.
- Agreement enhances access to innovative live dealer content in regulated European and emerging markets.
Avanti Studios has signed a strategic distribution agreement with Light & Wonder, a major global iGaming software and technology provider. The partnership enables Light & Wonder to distribute Avanti's pioneering live casino games, built on motion capture technology combined with real-time cloud streaming—to operators in regulated markets. The initial launch focuses on Spain as a key European entry point, alongside Brazil, marking Avanti's first regulated market deployments in these jurisdictions. This setup allows operators to integrate advanced live dealer experiences that aim to bridge traditional studio limitations with more dynamic, high-quality streaming.
The collaboration underscores a push toward innovative live casino formats in Europe and beyond. By leveraging Light & Wonder's aggregation platform, Avanti gains broader reach across EMEA, where regulatory frameworks in markets like Spain demand compliant, high-performance content. This deal highlights ongoing evolution in live dealer technology, emphasizing tools that improve visual fidelity, reduce latency, and offer more immersive player experiences compared to conventional setups.
For the live casino industry, partnerships like this matter significantly as they drive technological differentiation amid competition from established studios. In Europe, where mature markets prioritize innovation and compliance, such agreements can elevate player retention through superior streaming quality and unique game mechanics. It also signals continued investment in scalable, cloud-based solutions that support expansion into regulated territories, potentially influencing standards for live dealer delivery and partnerships between emerging suppliers and major aggregators. While focused initially on Spain in Europe, the EMEA scope positions it to impact broader continental operations, benefiting operators seeking fresh content to stand out.
