Amusnet Expands Live Casino Footprint in Spain via JOKERBET Partnership
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Key Takeaways:
- Amusnet Spain has partnered with Spanish operator JOKERBET to integrate its full portfolio, including immersive live casino offerings.
- The deal strengthens Amusnet's regulated presence in one of Europe's key i Gaming markets.
- JOKERBET gains access to Amusnet's live studio content alongside slots and table games.
- Choice Gaming has launched Kiss AI Live Casino, featuring AI dealers and digital environments to reduce reliance on traditional studios.
Amusnet Spain, part of provider Amusnet Interactive (formerly EGT Interactive), announced a strategic partnership with JOKERBET, a leading online platform operated by Grupo Veramatic in Spain. The agreement brings Amusnet's portfolio—encompassing over 300 slots, table games, and its live casino studio—to JOKERBET's digital channels, including JOKERBET.es and its mobile app. JOKERBET, with roots in land-based gaming since 1986, offers extensive sports betting, slots, and table games, now enhanced by Amusnet's live dealer options such as roulette and blackjack variants.
This collaboration highlights Amusnet's ongoing push into regulated European jurisdictions, where its live casino games emphasize immersive, high-quality streaming and professional dealers. The integration allows JOKERBET to diversify its casino vertical and meet player demand for authentic live experiences within Spain's iGaming's strict regulatory framework under the Dirección General de Ordenación del Juego (DGOJ).
The partnership matters to the live casino sector as Spain remains a mature, competitive market in Europe with a strong emphasis on licensed, localized content. Amusnet's expansion bolsters provider diversity beyond dominant players like Evolution, potentially improving player choice and session times through varied live tables. It also underscores the value of combining established land-based expertise (Grupo Veramatic) with digital live tech, which can enhance trust and retention in regulated environments where compliance and quality are paramount.
Choice Gaming Advances AI-Powered Live Casino Innovations
Choice Gaming, through its Kiss division, introduced an AI-driven live casino solution that replaces fixed physical studios with digitally generated settings and AI-governed live dealers. Operators can customize dealer appearances, environments, and interactions, offering greater flexibility and cost efficiency compared to conventional live dealer setups.
This innovation addresses scalability challenges in live casino production, particularly relevant for emerging or regulated markets in Asia and Europe, where demand for live content grows but physical studio expansion faces logistical or regulatory hurdles. By leveraging AI, it promises consistent availability and personalized experiences, potentially transforming player engagement.
In the live casino sector, this matters as it represents technological evolution amid rising costs for traditional studios. It could influence partnerships between software providers and live casino operators, reduce barriers for smaller operators, and enhance player experience through innovative formats while maintaining regulatory compliance in markets like those in Europe.
