Alea Partners Imagine Live to Strengthen Live Casino Offering
Nathan Williams 
Key Takeaways:
- Alea integrates Imagine Live's live dealer games.
- Partnership includes game shows and localized experiences.
- Imagine Live operates studios across Europe.
- Operators gain access through a single integration.
Alea has announced a new partnership with Imagine Live, integrating the provider’s portfolio of live dealer games, game shows, and localised live casino experiences into its aggregation platform. This collaboration aims to diversify and strengthen Alea's live casino offering for its connected operators.
Expanding Live Content Portfolio
Founded in 2022, Imagine Live has established a growing network of studios across Europe, providing live dealer games and live casino game shows tailored for regulated markets. The agreement enables operators utilising the Alea platform to access Imagine Live's expanding range of live content through a single integration.
Romain Peltier, live casino director at Alea, stated: “The industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players. Imagine Live brings highly customised, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We’re pleased to welcome them to the Alea platform and look forward to working together”. This move highlights Alea's commitment to partnering with top-tier live casino software providers.
Strategic Market Reach and Player Engagement
This partnership expands the live casino content available through the Alea platform, providing operators with a broader selection of live dealer casino games via a streamlined integration.
Nadiya Attard, chief commercial officer at Imagine Live, commented: “The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone. They are looking for experiences that engage players, technology that scales efficiently and partners that understand the nuances of local markets. Alea shares that vision. This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand.” This expansion reflects a growing trend across regulated live casino markets.
