LuckyStreak Debuts in Italy via Microgame Partnership

LuckyStreak, a prominent live casino provider, has made its debut in the Italian market through a partnership with Microgame, a leading igaming service provider in Italy.

Key Takeaways:

• LuckyStreak enters Italian market via Microgame partnership
• Deal brings localised live dealer games to Italian operators
• Marks significant step in LuckyStreak's global expansion strategy

LuckyStreak, known for its sleek live dealer offerings, has taken a bold step into the Italian online gambling scene. The company has inked a deal with Microgame, a veteran in the Italian igaming sector, to bring its suite of live casino games to the country's regulated market.

This partnership marks LuckyStreak's first major foray into the Italian jurisdiction, introducing their polished and customisable live dealer products to Microgame's extensive network of operator partners across Italy. The integration will see LuckyStreak's seamless content, including live blackjack, baccarat, roulette, and auto-roulette, made available with fully localised Italian user interfaces.

Microgame's choice to collaborate with LuckyStreak ahead of launching a new platform underscores the quality and appeal of the latter's live casino offerings. With over two decades of experience and more than 60 customers in Italy, Microgame holds a commanding position in the market, known for its innovative approach and ability to anticipate industry trends.

For LuckyStreak, this agreement represents a crucial milestone in their global market development strategy. Italy, recognised as one of the world's foremost gambling markets, offers significant potential for growth and exposure. The partnership with Microgame provides LuckyStreak with substantial market presence and penetration in this attractive jurisdiction.

Rory Kimber, Commercial Director at LuckyStreak, expressed enthusiasm about the partnership, highlighting Microgame's unrivalled distribution channels and partner network. He noted the significance of entering the Italian market and the acknowledgment it brings to LuckyStreak's live dealer offerings.

Francesco Cuzzupoli, Gaming Product Director at Microgame, echoed this sentiment, praising LuckyStreak's reputation for high-quality live games and innovative gaming experiences. He emphasised that integrating LuckyStreak's portfolio aligns with Microgame's strategy to maintain its leadership in the Italian market by offering partners an enriched and competitive game selection.

This collaboration between LuckyStreak and Microgame not only expands the live dealer options available to Italian players but also signals the continued growth and evolution of the online live casino sector in regulated markets. As more providers enter new jurisdictions, players can expect an increasingly diverse and sophisticated range of live dealer experiences.