Creed Roomz Partners with Casumo for Branded Live Tables

Key Takeaways:

• Creed Roomz to deliver dedicated, fully branded Blackjack and Roulette tables exclusively for Casumo players.
• Partnership includes a custom studio environment with dealers in Casumo-branded attire for enhanced immersion.
• Deal underscores growing demand for personalized live casino content in regulated European markets.

Creed Roomz, a prominent live casino software provider, has entered into a strategic partnership with award-winning operator Casumo. Announced on January 5, 2026, the collaboration will see Creed Roomz supply a suite of exclusive live dealer tables tailored specifically for Casumo's player base. These include dedicated live blackjack and Roulette games streamed from a bespoke studio designed to reflect Casumo's brand identity.

The setup features professional live dealers wearing custom Casumo-branded uniforms, creating a seamless extension of the operator's digital personality into the live gaming space. This move allows Casumo to offer a highly personalized experience, differentiating its live casino lobby in a competitive landscape.

Hayk Tovmasyan, Head of Live Casino at Creed Roomz, highlighted the deal as validation of their capability to create premium, bespoke environments. Tim De Borle, COO at Casumo, emphasized how the integration elevates their live proposition with content built for long-term player value and brand alignment.

This partnership is significant for the live casino sector as it reflects the maturing trend toward operator-specific dedicated tables in Europe. Such customizations enhance player loyalty and retention by fostering a sense of exclusivity and immersion, with diverse live casino bonuses, particularly in markets where operators seek to stand out amid regulatory constraints on marketing. For providers like Creed Roomz, it strengthens distribution through established platforms, while operators gain a competitive edge in player experience without the overhead of building in-house studios.

In a broader context, dedicated branded tables contribute to technological and experiential innovation in live gaming, driving higher engagement rates compared to generic network tables. As European operators navigate stabilized multi-licensing regimes, investments in tailored content are likely to accelerate, supporting sustained growth in the vertical.

Sources:

https://globalgamblingnews.com/creedroomz-casumo-partnership-built-on-innovation-and-quality/

https://www.ogqnews.com/creedroomz-delivers-exclusive-live-tables-for-casumo/