Imagine Live Debuts Land of Ra at ICE 2026
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Key Takeaways:
- Imagine Live launched its latest entertainment-led live casino game show, Land of Ra, at ICE 2026, receiving strong positive feedback from attendees.
- The company continues to prioritize differentiation through immersive, entertainment-driven formats and advanced AI-powered risk management tools.
- The launch highlights the ongoing evolution of live dealer experiences as providers compete for player engagement in increasingly regulated and saturated markets.
Imagine Live, a live casino provider recognized for its rapid product development cycle, unveiled its newest game show, Land of Ra, at ICE 2026 in early February. The launch marked another milestone for the company, which has introduced six new game shows over the past year alone. By choosing ICE—one of the gaming industry’s most prominent global exhibitions—Imagine Live positioned the release in front of leading software providers, partners, and industry stakeholders.
CEO Martin Martirosyan described ICE as the ideal stage for the debut, emphasizing the value of direct engagement with both operators and players. According to Martirosyan, the reception during the first days of the exhibition was “fantastic,” with strong interest in the game’s immersive format and production quality. Land of Ra reflects the studio’s broader strategy of moving beyond traditional live dealer tables toward more dynamic, entertainment-led concepts that blend game mechanics with storytelling and visual spectacle.
The launch is particularly significant given the increasingly competitive nature of the live casino sector. European markets, in particular, are experiencing heightened regulatory oversight and saturation, pushing providers to differentiate not only through compliance but also through innovation. By focusing on immersive experiences, themed environments, and engaging game show elements, Imagine Live aims to capture and retain player attention in a market where standard live blackjack and roulette tables are no longer enough to stand out.
In addition to creative development, the company continues to invest in artificial intelligence for risk management and operational optimization. AI-driven tools can enhance fraud detection, monitor betting patterns, and ensure compliance with regulatory frameworks, providing operators with greater confidence and efficiency. This technological integration signals a broader industry shift toward data-driven operations alongside enhanced entertainment value.
