QTech Expands Live Casino Reach via Imagine Live Deal

Key Takeaways:

• QTech Games integrates Imagine Live's full suite of live dealer titles, including innovative formats like Crazy Coin Flip and Quantum Roulette, to bolster its aggregator platform.
• The partnership targets emerging markets in Asia and Africa, enhancing operator access to custom-branded live experiences without Evolution's dominance.
• Deployment begins immediately, with full rollout expected by Q4 2025, potentially driving 15-20% uplift in live segment revenue for partners.

QTech Games, a leading iGaming aggregator focused on high-growth regions, has struck a strategic content partnership with live dealer studio Imagine Live. The agreement integrates Imagine Live's comprehensive portfolio of live casino games directly into QTech's unified platform, enabling operators to offer seamless, customised live experiences across multiple verticals. Announced on September 4, 2025, the deal encompasses classic table games such as live blackjack, baccarat, and roulette, alongside proprietary innovations like Cash or Crash and Monopoly Live variants, all streamed from Imagine Live's state-of-the-art studios in Malta and the Philippines.

This collaboration marks a significant step for QTech in diversifying its live offerings, previously reliant on a narrower selection of software providers. Imagine Live, known for its flexible key-component architecture that allows operators to tailor games with custom branding, interfaces, and rules, will now reach QTech's extensive network of over 200 operators. The integration leverages QTech's API-driven Games Marketplace, ensuring low-latency streaming and multi-language support to cater to diverse player bases. Initial titles are already going live, with full deployment slated for completion by year-end, subject to regulatory approvals in target jurisdictions.

The partnership underscores a broader trend in the live casino sector towards modular, operator-centric solutions that reduce dependency on monolithic providers. By embedding Imagine Live's games, QTech aims to accelerate time-to-market for its clients, allowing rapid launches in regulated markets like those in Southeast Asia and Eastern Europe. This move follows QTech's recent expansions into Latin America and Africa, where live dealer penetration is rising at 25% annually, according to industry benchmarks.

Technologically, the integration advances hybrid experiences, blending live dealer authenticity with RNG elements for faster-paced games, which could improve player retention by up to 30% based on similar deployments. For operators, it means diversified revenue streams without heavy upfront infrastructure costs, fostering partnerships that prioritise scalability. As live casino gross gaming revenue globally approaches €30 billion in 2025, excluding prohibited markets, such alliances empower mid-tier providers to compete, ultimately enhancing player immersion and sector-wide innovation.

Sources:

• casinoguardian.co.uk//qtech-games-expands-live-casino-portfolio-through-imagine-live-partnership/