Playtech Launches Family Feud Live Casino in Las Vegas

Key Takeaways:

• Playtech and MGM Resorts debut Family Feud-themed live casino game.
• Innovative game show format enhances player engagement in live casinos.
• Partnership strengthens Playtech’s U.S. market presence.

Playtech, one of the leading gambling software providers, has partnered with MGM Resorts to introduce a Family Feud-themed live casino game at MGM’s Las Vegas live casino properties. Launched on September 4, 2025, the game transforms the iconic TV game show into an interactive live casino experience, allowing players to participate in real-time trivia and betting rounds hosted by live dealers. The game leverages Playtech’s advanced live dealer technology, featuring high-definition streaming and seamless integration with MGM’s casino platforms. This marks Playtech’s first foray into adapting a popular U.S. game show for the live casino format, with plans to expand the offering to other regulated markets.

The collaboration involved close coordination with Fremantle, the rights holder of Family Feud, to ensure authenticity. The game is currently available at select MGM properties, with potential for online integration through MGM’s Bet MGM platform. The launch aligns with Playtech’s broader strategy to diversify its live casino portfolio beyond traditional table games like blackjack and roulette.

This launch represents a significant evolution in the live casino sector, blending entertainment with gambling to attract a broader audience. By incorporating a well-known live game show, Playtech and MGM are tapping into nostalgia and pop culture, enhancing player engagement and extending session times. The move reflects a growing trend in the live casino industry to innovate beyond conventional offerings, as operators seek to differentiate in competitive markets. The use of advanced streaming technology also underscores the importance of low-latency, high-quality video for delivering immersive experiences, a critical factor in retaining players.

For the U.S. live casino market, this partnership strengthens Playtech’s foothold, particularly in Nevada, where regulatory compliance and trusted live casino brands are paramount. It also signals potential for further collaborations with media companies to create branded live casino content, which could reshape player expectations and drive operator revenue. The success of this venture may encourage other studios to explore similar entertainment-driven formats, pushing the boundaries of live casino innovation.

Sources:

• https://igaming.news
• https://www.gamblinginsider.com/news/online