Imagine Live Partners Ana Gaming for Brazil Live Casino Expansion
Nathan Williams 
Key Takeaways:
- Imagine Live partners Ana Gaming.
- Expands live casino in Brazil.
- Content integrated across three brands.
Imagine Live and Ana Gaming have partnered to expand premium live casino offerings in Brazil’s regulated market. This collaboration involves the integration of Imagine Live’s live dealer game portfolio across Ana Gaming’s 7K Bet, Cassino Bet, and Vera Bet brands. The partnership aims to consolidate Ana Gaming’s position and further Imagine Live’s growth strategy in Latin America.
Partnership Details and Market Expansion
Under the terms of the agreement, Ana Gaming has integrated Imagine Live’s extensive portfolio of live casino content across its brands. Players will gain access to a diverse selection of live dealer games, immersive live game show experiences, and dedicated tables designed to meet the growing expectations of the Brazilian public. The collaboration comes at a pivotal moment for the regulated gaming industry in Brazil, strengthening Ana Gaming’s position under the federal licensing framework.
Nadiya Attard, CCO of Imagine Live Group, emphasized the importance of the Brazil live casino market and the choice of Ana Gaming as a strategic partner. "Brazil remains one of the most exciting regulated markets in the global gaming industry, and we are thrilled to enter into this partnership with Ana Gaming as they continue their impressive growth journey," Attard stated. She added that Ana Gaming’s deep understanding of the local market, strong portfolio of brands, and commitment to responsible gaming make them an ideal partner for Imagine Live.
Strategic Alignment and Future Growth
For Marco Tulio Oliveira, CEO of Ana Gaming, the partnership enhances the holding company’s entertainment offerings. He stated, "The collaboration with Imagine Live complements our strategy of offering a robust entertainment portfolio that strictly adheres to regulatory guidelines." Oliveira also highlighted that delivering high-quality live casino experiences to their players and ensuring security are fundamental in regulated live casino markets.
This partnership reflects a shared vision between both companies to deliver premium entertainment experiences while supporting the sustainable development of the regulated gaming sector in Brazil. The collaboration will further drive growth and engagement across the Brazilian market by combining Ana Gaming’s strong local market presence with Imagine Live’s cutting-edge technology and live casino production capabilities, expanding its presence among leading live casino software providers. Imagine Live, launched in 2022, operates over 200 tables across studio facilities in Armenia, Romania, and Spain.
