British online casino players on BetVictor Group brands are a happy lot following the latest news. On November 10, 2022, Playtech announced that it had inked an agreement with BetVictor Group to supply its multi-award-winning online live verticals to the leading online gambling company.
This new development means that Playtech's online live casino games will be available across all BetVictor Group brands licensed in the UK. The deal covers top online live casino sites in the UK, including BetVictor, Heart Bingo, Parimatch, and the soon-to-be-launched talkSPORT BET.
Interestingly, the deal was inked on October 24, marking the first partnership between the two iGaming industry trailblazers. BetVictor Group players in the UK will access Playtech's entire game library, including promotional and messaging functionalities. Players can also anticipate the three table games dedicated to the ongoing 2022 FIFA World Cup in Qatar.
It's important to note that BetVictor Group is planning to launch in Ontario with its BetVictor B2C brand. The live casino brand is also planning to go live in the German iGaming market via BildBet and other brands. This means further partnerships between BetVictor Group and Playtech in these new markets won't be surprising. Players in these markets can expect to access Playtech's more than 3,000 game titles sooner or later.
Speaking after announcing the deal, Playtech's VP of Commercials, George Voyatzis, said the company is proud to work with BetVictor, a leading online gambling company. The official said the partnership is of great strategic importance because it gives them the means to reach more online casino players in the UK.
"Vital to Playtech's success is our ability to build and sustain partnerships with fellow industry leaders, so we're delighted to be working with BetVictor, whose strong values very much align with our own," he continued.
On their part, BetVictor, through the Director of e-Gaming, Turlough Lally, said Playtech is a critical player in the iGaming industry, and the company is pleased to embark on this new partnership. The official said BetVictor would expand its player offerings in the UK through Playtech's product range.
To sum up, Lally said, "In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe."_
Playtech's thirst to conquer regulated iGaming markets is insatiable. Three days before the announcement of the BetVictor Group deal, the company agreed with Mansion to launch in Ontario. The online gambling content aggregator will launch its live casino verticals via Mansion Ontario Holdings, further solidifying their long-term partnership.
Playtech will power Mansion's industry-leading Mansioncasino.com and Casino.com brands as part of the deal. In January 2020, Playtech and the Gibraltar-based gaming company inked a five-year contract extension to build on their cordial relationship.
Shimon Akad, Playtech's COO, said the company is always on a never-ending journey to enter newly regulated markets and reach more players. The official said this deal is proof of their strong partnership with Mansion, which they hope will evolve and strengthen further.
Chris Block, Mansion Group President and Chairman, expressed his delight after getting the approval from iGO and AGCO to launch in Ontario. He said Mansioncasino.com and Casino.com brands will be a massive hit in Ontario.
The Ontario online gambling industry was launched in April 2022 and is currently Canada's biggest online gambling market. The latest deal between PlayTech and Mansion is definitely excellent news for Ontarians.